Oye

OYE. the series Listen. Up. because what we are about to tell you is going to change the way you see all Latin music forever. The most popular genre in the world right now is Urban Latin music. Billions of views, billions of fans. All raising this new fusion of rhythms from the dirt roads of Latin America to the luxury Skybox suite at the Barclays. This isn't papi's records from the basement, this is Hip hop, R&B and reggae all converging with a Latin rhythm reinvented by cold hard streets, dirt poor barrios and the technological advances in sound recording - setting off a new genre reaching its peak forever changing global cultural landscape. OYE. is a music documentary series that trails the latest biggest star in Latin music and takes us back to how all of this began and how these new generations fit in the larger map of Urban Latin Music. This is the stories of the little guys the mover's the shakers, the artists and the participants in creating this genre and paving the way for the urbanization of Latin music to happen and become the colossal success that it is today. Tales that much speculated and rumored about but never documented to like this. A monument to OUR Culture, so that next generation can grow from OUR past and witness the top of charts with OUR art.