José Emilio Sagaró

In the ever-evolving realm of film and direction, one name has been persistently emerging as a force to be reckoned with - Jose-Emilio Sagaro. Born in 1980, Sagaro's Cuban-American heritage adds a unique texture to his narrative. He's more than just a director; he's an award-winning filmmaker who has successfully turned his lens to a variety of subjects, spanning music videos, commercials, TV shows, and documentaries. His most recent undertaking involves a project with the notable actor and artist 50 Cent and Eladio Carrion. Intriguingly, it's Sagaro's profound appreciation for hip-hop music and art that has led him to an exciting frontier of Reggaetón, a genre that blends traditional reggae with Latin American rhythms. It didn't take long for him to be working with the genre's high fliers, directing music videos for the likes of Bad Bunny, J Balvin, Juanes, Karol G, Anuel AA, Daddy Yankee, and certainly, Eladio Carrion. Amidst his music-centered ventures, Sagaro recently lent his directorial skills to two high-profile commercial campaigns for the Michael Jordan brand. The first project showcased the launch of a new shoe collaboration with J Balvin, while the second was a lighthearted commercial heralding Solefly's latest Jordan release, featuring DJ Khaled, Kodak Black, and even Michael Jordan himself in a humorous fishing expedition. Sagaro's directorial prowess also extends to the world of Complex shows, including 'Her Take' by Champs Sports. All the while, he's maintained a hand in various branding projects, showcasing his versatility in the process. In 2008, Sagaro unveiled his entrepreneurial side with the launch of Filmheads, a venture aimed at developing and producing urban content that incorporates Spanish and English languages. Among his recent successful projects are the documentary series 'OYE', the visual album 'JOSE' for J Balvin, and the most viewed video of 2022, Karol G's 'Makinon ft. Mariah Angeliq'. But Sagaro's creativity isn't restricted to the entertainment industry. In a noteworthy turn of events, he worked with Yosef Martin on the brand strategy for Boxy Charm, a move that took the company from a startup to a $500 million business, eventually leading to its sale in 2020.