Holk Master-class, ABC of Strategy, Marketing & Communications. Part VI. Global management (2018)

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Part VI. Global management (Episodes approx. 15 min. in duration): Reflection on business development and Ansoff's Product Market Growth Matrix, Barriers to entry, Reflection on sustainable competitive advantage strategy tripod and PEST analysis, Reflection on strategic planning and Michael Porter's five forces, Centralization and Decentralisation, Reflection on Hofstede's cultural dimensions and Hall's High- and low-context cultures.