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A wealthy socialite meets a cowboy at a blackjack table in the Bellagio casino. The National Finals Rodeo is in full swing. She is vulnerable and attracted to the cowboy's good looks and charm. The cowboy invites her to visit him on his Freedom, Oklahoma ranch. Their romance escalates, and despite great lifestyle differences, they fall in love. She leaves a perfect world to live with the cowboy on his run-down ranch. Despite their differences she is determined to make the best of things. The cowboy convinces her to invest heavily in his ranch and bull business. She builds a rodeo arena, steakhouse, bar, and lodge in the middle of nowhere. When she starts to invest money and turn the ranch and bull business into a success the cowboy's pride slips away. He drinks more and more. He changes. He starts stealing money from the business and treats Cheyenne differently. Pushing her away is the only way he knows. The cowboy becomes an underachiever, womanizer, and alcoholic. She continually finds the strength to carry on. In the beginning, she thinks she can change him... in the end she tries and fails. When everything comes to a head, Rowdy realizes his selfish actions have ruined the relationship. Does he admit that his pride and ego cannot withstand him being a kept man? He wants to do better. Is it too late? He loves Cheyenne.