Sharing accountability expectations with potential clients. (2020)

Instead of the only delivering the hype, promises and guarantees to a potential client, consider standing out by highlighting the expectations and accountability that a potential client is responsible for. All too often, many that are selling their services make very dangerous promises and guarantees that are dependent on the client following through. And when things go bad, many of those people selling state it on the back side. Consider standing out by being transparent, authentic and professional with a clear message of what you expect from your clients and customers when it comes to the services that require work from them.