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The North American singer Dean Reed travels to Chile in 1962, with the hope of making the most of the fame gained with a couple of radio hits. Deeply shocked by the political and social issues of the country, he decides to travel through Latin America giving concerts, shooting films and making photo stories. In the meantime he suffers an ideological transformation that will lead him to excentric ways of political commitment. 'Gringo Rojo' is a pop memory exercise that gathers all the pieces of his life in Chile and the rest of the world.