Soy Cámara: New Audiences (2015)

The concept of audience has evolved a lot over the years, being, today, the philosopher's stone of cultural and media production. In this new context of abundance, in which the prosumer has displaced the passive spectator in front of the museum or cinema hall or the home and in which everyone has small devices for the production, edition and distribution of stories, new questions open. What is the difference between the public, the mass, the audience and the user? Is participation a myth at the hands of the market or does it present new opportunities in the production of forms and messages? The program illustrates all these changes from interviews made for the International Prize for Cultural Innovation and puts on the table the new possibilities and risks that come with the fact that society has become an audience.