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The Emerson Polling Society is a nationally recognized polling organization that performs political and issue polls. In recent years, the accuracy of the society's polls has led the organization to become a leading national pollster. CNN, MSNBC, The New Yorker, The Economist, Business Insider, and many more have referenced the society's polls. In this documentary, members of the polling society discuss the growth of the organization and the importance of polling in and beyond politics.