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Bugs Bunny, the great animated cartoon star, is the subject of this made-for-DVD documentary short. Ruth Clampett, Stan Freberg and others speculate on why Bugs Bunny has such an enduring appeal. Part of it is: he can get away with anything. Leonard Maltin notes that the personality of Bugs Bunny was a collaborative effort. Chuck Jones calls him a "comic hero." Noel Blanc (Mel's son) and Bill Melendez extol the contribution of Mel Blanc, Bugs Bunny's voice. Jerry Beck tells us that exhibitors were the first sign of Bugs's popularity with audiences: they demanded more Bugs Bunny pictures. Joe Dante and others note more reasons for Bugs's success: he's smart and he always wins.