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"Shock Theatre" was a hosted horror movie show with Hy Ullner as "The Bargain City Kid" and Willie Thall presenting movies on Friday nights at 11:30pm; on WCPO-TV, Channel 9 Cincinnati, Ohio in the early 1960's. The "The Bargain City Kid" wore cap guns and a cowboy hat. The show was sponsored by Rink's Bargain City. The opening of Shock Theatre was stock footage of a full moon with wisps of clouds as Todd Hunter announced the following: "It is the hour of terror. It is the hour of doom. It is time for Shock. When werewolves walk the streets, and monsters roam the countryside. And tonight our story..".