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Daniel, a young father and artist, finds himself stuck between a rock and a hard place: The precarious situation commonly known as being an unknown artist. Sick of the art industry pretending not to be an industry, he makes a conscious decision to change his outlook from Bohème to businessman by selling survival bug-out bags to a frightened middle class. After all, fear is a growing consumer marked. His startup turns out to be a success, but soon Daniel realizes, that making money doesn't satisfy his pursuit of meaning in life.