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SM:TV Live was a British Saturday morning children's magazine show, broadcast on ITV between 29th August 1998 and 27th December 2003. It was part of ITV's CITV output. On the surface, the programme did not seem to stray away from the format of other Saturday morning output, featuring an live audience of children, competitions and cartoons, through it constantly won in ratings battles with the BBC's Live and Kicking and became ITV's most successful children's game show, Tiswas.