Call of Duty ELITE: Friday Night Fights (2011)

As the best selling game of all time, Call of Duty: Modern Warfare 3 has succeeded in connecting players in a historic fashion. With its release, Activision introduced ELITE, a yearlong subscription service giving subscribers discounted access to Maps, Contests, and Content, early, and for no additional charge. Friday Night Fights is an Original reality television game show, in which 2 teams of 4 go head to head in a best of 3 game competition in the Call of Duty Arena. Winners receive a championship belt and a donation to the Call of Duty Endowment in their name.