Holk Master-class, ABC of Strategy, Marketing & Communications. Part VIII: Entrepreneurship (2018)

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Part III: Communication campaign development (Episodes approx. 15 min. in duration): Agency positions and the creative brief, Holk's Communication Platform model CPM, Aristotle's Modes of persuasion, Creative development, Tagline, Logline and structure, Storytelling.