Holk Master-clas, ABC of Strategy, Marketing and Communications. Part IV: Media activation (2018)

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Part IV: Media activation (Episodes approx. 15 min. in duration): Push Pull strategy, Community Marketing, Print, Product Placement, Cross, Promotion, PR and the art of writing a press release.