Holk Master-class, ABC of Strategy, Marketing & Communications. Part I. Strategic planning and branding. (2018)

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Part I. Strategic planning and branding (Episodes approx. 15 min. in duration): Mission and Vision, Target group, Stakeholder - and Issue management, Positioning, Reflection on the Marketing Mix, Fast Moving Consumer Goods.