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David's former college friends are now successful Internet content creators, having monetized the "Super Exciting Gang" comic book characters they drew together way back when. David, who quit the group before they made it big, finds himself back in the fold as the gang attempts their biggest project yet - a full-length feature film. Can they work through their creative, personal, and philosophical differences to create viral content that both Says Something Important and integrates with their parent company's marketing vertical? Does it really matter?