Éric Bompard - Soft Is the New Strong_peliplat

Éric Bompard - Soft Is the New Strong (2017)

None | France | None | 2 min

Directed by: Bertrand Degove, Fabrice Gobert

N/A

'Soft Is the New Strong/La Douceur est Invincible' reads the Winter 2017 tagline of French cashmere manufacturer Éric Bompard's new brand positioning in this one-and-a-half-minute short film shot in the heart of a vigorous protest.

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Cast & Crew

Bertrand Degove

Director

Fabrice Gobert

Director

Release Date

France

(internet)

2017-10-18

Also Known As (A.K.A.)

Éric Bompard - Soft Is the New Strong

(Original title)

Éric Bompard - La douceur est invincible

France

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