Who the F#@K is Herbie Herbert?

Herbie Herbert was born and raised in the People's Republic of Berkeley alongside his friend and mentor Bill Graham. As the manager of Carlos Santana, Herbie wove his historical music tapestry as he combined his ear for musical talent with an innate sense of business. Herbie's artistic fingerprints can be traced back to a plethora of artists and groups. He created the super group Journey, and also managed notable others such as Europe, Roxette, Mr. Big, and the Steve Miller Band. A creative disruptor, Herbie's influence in the industry changed the course of the sales of hundreds of millions of records and concert tickets on a global scale. A true innovator in his field, he integrated sound and video technology in nighttime shows and at the stadium level. Herbie made concerts a true three dimensional experience and ensured that the music popped into life. He forever changed entertainment by his implementation of the new and improved halftime show experience. No current sporting event would be complete without audiences singing along to Don't Stop Believin' or The Final Countdown. A trailblazer in his own right, he had the vision and foresight to anticipate the impact the way in which music search engines and streaming platforms would change the industry for generations to come. His philanthropic work impacted people across the globe from San Francisco to Tibet. Using his position to nurture lesser-known artists and impact his community in significant yet personal ways, Herbie is one of the few managers whose bands reached audiences spanning the spectrum of musical tastes. There is no genre which has not felt the ripple effect of his impact. His ideas intersected marketing and music technology and completely transformed the industry. He put into place processes that are still widely used today, whether audiences realize it or not. Herbie's entrepreneurial instincts, coupled with his unparalleled passion for his artists' work and community, led him down the path of becoming one of the most influential leaders in global music history and modern popular culture. A complete documentary of Herbie's life and career, produced by Skibo Productions, "Who the F#@K is Herbie Herbert?" presents interviews provided by Herbie's family and close friends.