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The boat is a catch processor that fishes on the Bering Sea. It is a top performer but the factory was outdated and inefficient and they were losing money. The construction project would lengthen the boat, making it as environmentally friendly as possible and saving the jobs of the 100+ crew members. The owners are doing it for the best reasons. They could have taken the easy way out and and saved a lot of money up front and had no risk, but they undertook this incredible challenge because they care about the environment and their employees and their families.