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Mia, a young journalist, and a group of young entrepreneurs and influencers attend a motivational seminar called "How to gain 1 million followers in 48 hours", led by speaker and coach Sebastian Kraft. The room is filled with 50 people, all motivated to further themselves, their digital profiles and their businesses. After the end of day one of the seminar, there is an after party, where all influencers try and outshine each other with endless selfies and selfie stories. The second day of the seminar is an intense focus master class, booked by 8 influencers, who want to gain premium insights. Some of those 8 influencers try to get Sebastian to share some further secrets on how to be successful. When he mentions black magic and a witch, his listeners become intrigued. He claims to consult a witch who lives close to the property. This witch is able to instantly make you a famous social media star. The lust for fame overrides the group's fear, and shortly after, the group of 8 mesmerized influencers set out to find the witch, to pay for her services and thus gain power and fame. The group finds the witch, but they also find a lot more things they did not ask for. The dark horror comedy unfolds into a game of survival, and shines a light on each character's true nature. The line between self love and unhealthy narcissism gets crossed constantly in this film, and the only question that remains is who will survive this night.