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Jake is a self-made social media celebrity with hundreds of thousands of followers. Together with his girlfriend Frankie and friends Justin and Sunny, he is exploring everything that this new form of celebrity culture has to offer - securing management, featuring at conventions and publishing a book. But there's a digital storm brewing, as Jake struggles to grapple with his split online-offline personality and soaring popularity, exposing the darker and very real side of this new form of fame.