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The inspirational new brand film "Meet South Africa. Meet Bheki - the Mbhaco Maker." - which was shot across South Africa - tells the story of Bheki, a young Mbhaco maker from rural Eastern Cape, who travels the country in search of inspiration for an Mbhaco - a traditional Xhosa wedding gown, with a modern twist -for a tall, statuesque Xhosa bride-to-be. During his travels, he meets the people who welcome him with warm smiles while he samples all of what the many varied cultures have to offer. While he comes across plenty of inspiration for his Mbhaco, he also meets a country teeming with an array of places to visit, unforgettable experiences and warm, culturally rooted people who leave an indelible impression on him. The 8-minute film has also been packaged into a 60 second trailer and five further 30 second trailers. It was released fittingly on September 1, the start of Tourism Month on South African Tourism's YouTube channel, digital and social media platforms as well as selected international television platforms.