Freedomfest: Nelson Mandela's 70th Birthday Celebratation (1988)

Tony Hollingsworth of Tribute spent 12 months organising this colossal event which was broadcast to 67 countries for 11.5 hours, reaching an audience of 600 million and setting a record (which still stands) for the highest-ever world rating for an entertainment broadcast. At the beginning of the campaign, Nelson Mandela was referred to by the world's press as "the black terrorist leader of the ANC. After the event they talked of him as "the imprisoned leader of the ANC".