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The main character of Breakup.com is a clever, opportunistic producer and star of a popular underground internet reality show where subscribers get to see him date, have sex with and ultimately dump various women. When his ratings start to decline thanks to television catching up to the internet in sheer bad taste, he must go beyond exploiting women at their most vulnerable and establish new lows in voyeuristic sensationalism. His actions have unintended consequences and he even attempts to profit from the death of a friend due to his obsession with boosting his ratings.