It Is in the Sky (2013)

In a time when women seem to be juggling the demands of career, family and beauty standards, a new overall fashion trend arises that emphasizes a cleaner, more practical look in order to counteract their busy lives. But what are trends anyway, and what are the social processes behind them? In this poetic film essay, Director Sarah Mathilde Domogala explores how trends are connected to the spirit of the times, and to our deepest values. 'It's in the Sky' offers an intimate portrayal of how we continuously reshape the ways in which we are connected.