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Seven years ago, on the north shore of Nova Scotia, Bain Blois and his pub rock band entertained a small group of cottage-goers at a neighbor's cottage to celebrate a birthday. Driven by his love for music and creating good entertainment, Bain decided to start his own annual music festival. Now seven years later, Bain and his wife, Marie, sell hundreds of tickets to the weekend event that offers some of the best Rock and Blues acts that Atlantic Canada has to offer. But they still struggle to make the festival financially viable. The story is told from the organizers' perspective with significant input and insights into the the artists involved.