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The main character, Wiola, is a contestant on the makeover show Friday's Foxes. Wanting a "new and better life", she agrees to undergo a series of plastic surgeries at the TV station's expense. We also meet the women in Wiola's family: her grandmother, who is always measuring up to a sister no one has ever seen and who might not even exist; her mother, who is involuntarily jealous of her daughters; and the two sisters, locked in sibling rivalry. Wiola's metamorphosis jolts the other characters out of their everyday stupor, revealing their hidden weaknesses and obsessions. Some of their trauma is connected to Wiola's absent father who left the family decades ago.The film looks at how people's identity is constructed out of the distorted projections of their loved ones and shaped by clichéd expectations. It speaks of the need to go beyond one-size-fits-all visions of happiness.Defying convention and blending the surreal with the absurd, Beauty is a story about the instinctive need to be yourself.