Alix Earle

Alix Earle is a 22-year-old leading beauty, fashion, and lifestyle creator who has become the topic of conversation in 2023. Alix has quickly and successfully cultivated fans around the world, with her viral "get ready with me" videos and other honest and humorous content. Widely known for the "Alix Earle [sold out] Effect", over the past six months Alix's Instagram has grown close to 3,000% with an engagement rate over 30%. This stat is close to 40 times higher than the current engagement rate for other public figures and creators on the platform. Alix's following on TikTok alone has grown by 1,000% over the past six months, and she has over 7.5M followers across multiple social media platforms, including 4.9M on TikTok and 2.4M on Instagram. Alix's rapid rise in popularity can only be explained through the way she takes her devoted followers along for a ride of unexpected reality and candid humor, paired with her authentic beauty, fashion, and lifestyle tips. Alix's transparent content includes insight into mental health, her acne journey, cosmetic surgery and more. Alix pairs her experience with more meaningful reminders to her followers such as to not draw comparisons with others online and the importance of giving back even on a smaller local level. This authenticity has allowed her to quickly connect with a mass audience across multiple demographics all while navigating her way through her final year of college. Alix currently resides in Miami, FL alongside her five roommates and is soaking in her last few months as a college student at The University of Miami.