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Sky Palmer, also known for his alias SkyDirects, was born on May 6th, 1988 in San Bernardino, California. He is mostly known as a film director. He is also the tech founder of pressful.com, a tech startup with a website that aims to redefine the press industry. At only 18 years old, Sky got his first foot in the door with Nick Cannon as his personal videographer and with the responsibility of filming him at various events. Sky even worked with Nick on the set of VH1's hit show Wild 'N Out (2005). Through hard work, meticulous networking, and dedication to his craft, he was scouted by Cudda Love, who is known for discovering hit artists such as Nelly, Biggie, and Mase. Cudda Love scouted him to work on his new project for B2K, the #1 boy band group at the time. Sky followed B2K, Lil' Fizz, Jarell Houston, Raz B, and many other artists around Hollywood, and CA as a videographer. It was during this time that Sky edited and posted the viral video on YouTube titled "Life after B2K" which gained a ton of publicity and was soon picked up by Warner Bros. Sky went on to direct over 100 music videos, gaining over 10 million views on YouTube from his content. He even directed a music video for Meagan Good and The H.E.L.LO Girls which was also his first national music video. It premiered on BET 106 & Park. Since then Sky has worked with some of the most recognizable entertainers out there such as Trey Songz, August Alsina, T.I., Chris Brown, Tyga, Soulja Boy, Dale Whibley, Sean Kingston, Kevin Hart, Christina Milian, India Love, and many more.