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LOONA is a South Korean girl group formed by Blockberry Creative. Its twelve members were revealed in a periodic fashion, corresponding to their Korean name Idarui Sonyeo, which translates to "Girl of the Month". Loona commenced their pre-debut project in October 2016, with each member releasing a promotional single over the next eighteen months. The group has formed three sub-units: Loona 1/3, Loona Odd Eye Circle and Loona yyxy. Their debut EP as a full ensemble, [+ +] (2018), was supported by the lead single "favOriTe" and the title track "Hi High." Loona's English name is derived from the Hangul letters, each an initial consonant in the syllabic blocks that make Idarui Sonyeo in Hangul. When rearranged it resembles LOONA in the Latin alphabet.