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Amani Simpson is an award-winning creative director, entrepreneur & youth coach. His social enterprise is called Aviard Inspires CIC. It exists to empower young people through personal development, digital media and enrichment opportunities. He is also the producer and protagonist of the 'AMANI' Short Film starring Joivan Wade (The First Purge, Shiro's Story and Doom Patrol) which amassed 1 million views in 4 days and has been widely acclaimed by both youth and adults. It has now had over 3.4 Million views! Amani is using his lived experience and expertise in youth engagement to transform lives across the UK. He is committed to creating a lasting legacy for the next generation and in celebration of Black History Month (Oct 2020), Amani was recognised as a BHM Next Gen Trailblazer by The Duke and Duchess of Sussex.