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In today's Digital Cinema workflows, color correction is no longer an option, but a necessity. The images are not finished in camera, but require extensive post-production work to bring out the benefits you gain by shooting in RAW or LOG. Maximizing your shot's dynamic range, color balance, and matching it with other footage shot with different cameras or at different times of day, are the essentials of color correction. The goal is to provide an engaging, seamless, and consistent look from shot to shot, that reinforces the audiences belief that the scene is happening now, in real time, and not over the span of three days and two locations that it really took. Accentuating the mood and feel of the program is where a good colorist really shines. Millions of years of evolution and cultural conditioning have influenced our reactions to color, and using these elements to underscore the emotional impact of your scene is a powerful tool for visual .