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Sheifunmi Yusuf is a writer, director, filmmaker and media personality of Nigerian heritage. Sheifunmi is known for wearing several hats in the creative space in front of the cameras and behind them - Brand Plans & Strategies, PR/Reputation Management, Content Creation and Creative Writing. He became popular by being one of the pioneers of Nigeria's Pop Culture through his self-titled blog and an alumnus of MTV - Wrap Up, Google Hangout Series, EbonyLife, Ovation Media and more. He has worked with brands such as Eko Tag, SAB Miller, Netflix Beasts of No Nation, Hidden Agenda, Universal Music, Falz, Milli, PatrickxxLee, Osa Seven and others.