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On the completion of his MBA, Parag Vijra entered the entertainment media as an executive producer in London. After returning to India, he joined Rohit Roy Productions and worked on a number of television shows as well as short films. In 2010, Parag Vijra Started his own Production Company Creative Canvas Entertainment with an idea to paint various fortes of visual entertainment for the masses and produced his first television show 'Laugh India Laugh', one of the biggest hits for Star One. He has been the director for episodes of 70 MM & Cinemascope (Zee Music), Zing Expose (Zing Channel), among others. Parag directed his first instrumental fusion music album under his own banner- 'Raag-Music for Soul'. His short film 'Ab Rab Havale' has garnered the prestigious Dada Saheb Phalke International Film Festival Awards in 2015. He has directed various documentaries, including 'Unexplored Kullu Manali', which was an official selection at the Barcelona Planet International Film Awards 2018, and 'Sikkim', winner of the 8th Dada Saheb Phalke Award 2018, Shaan-E-Awadh International Film Festival award, IndieFest International Film Awards, Los Angeles, and was also the official selection at the 9th Dada Saheb Phalke Film Awards, Barcelona Planet International Film Festival, Moscow Short International Film Festival and Starlight Awards. His studio, Creative Canvas Entertainment is a hub of creative minds from different genres, which helps in making every project a visual masterpiece.