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Lifestyle Foods' founder and CEO Jason Bross grew up on a Central PA farm where he was active in 4H and exploring and studying the outdoors. Bross attended the University of Colorado, and has been working in the food industry since 1996. While vacationing in Australia, he took note of several products common in stores there which eventually inspired his vision to create Lifestyle Foods. Bross, an avid runner, swimmer, mountain biker, road biker, skier and snowboarder, is training for a Half Iron Man event to be held in 2012 to benefit a location Junior Achievement. He carries a strong belief in making a company-wide and individual commitment to volunteering time, and resources with local organizations. Jason is a member of EO (Entrepreneur Organization), acting as this year's Social Chair. Bross also recently appeared this year on an episode of Bravo's hit television series, The Millionaire Matchmaker.