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Rich Ferguson is an American magician, keynote speaker and creator known for numerous appearances on NBC's shows such as The Today Show, The Tonight Show and Ellen. Rich is also known for various viral prank and comedy videos. The first viral video that started Rich's side business and Youtube fame was the "Head Drop Prank" in which Rich approached people walking through a famous alley called Gum Alley and apparently dropped his head off. When not performing, Rich lives in San Luis Obispo, California with his wife Traci and his twin children Eden and Evan who were born on May 4th, Star Wars Day.