Darren Cox

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Darren Cox has worked in the motor industry for over 20 years, including ten years in branding and motor sport at Nissan. He is most well known for pioneering Nissan's innovative partnership with PlayStation, GT Academy, a driver recruitment program that scouts the most talented gamers and trains them to be professional racing drivers, and for masterminding Nissan's LMP1 entry into the 2015 24 Hours of Le Mans.