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360 was born Matthew James Colwell on 12 July 1986. He attended Luther College in Melbourne's eastern suburbs and Box Hill Senior Secondary College for his final years of schooling. In February 2007, he signed to Soulmate Records. He released his debut album, What You See Is What You Get, in March 2008. An InTheMix reviewer found 360 "not only showcases his hilariously funny comedic side but demonstrates his ability to approach more serious and personal issues, producing a well rounded album". By March 2010, he had signed with Soulmate Records, distributed by EMI Records.In December that year, his single, "Just Got Started" (featuring Pez), was issued. By March the following year, it peaked at No. 59 on the ARIA Singles Chart, and at No. 21 on the related ARIA Urban Singles Chart. His second album, Falling & Flying, was released on 30 September 2011, which reached No. 4 on the ARIA Albums Chart. It topped the Australian iTunes charts for three weeks. By October 2012, Falling & Flying was certified platinum by ARIA for shipments of 70,000 units. In November 2011, the fourth single from the album, "Boys Like You" (featuring Gossling), was released, which peaked at No. 3 in February 2012. The track also reached the top 40 on the New Zealand Singles Chart. The single was certified 4× platinum by ARIA for shipments of 280,000 units. His following singles, "Child" (April 2012) and "Run Alone" (August), both reached the ARIA Singles Top 30. "Child" was certified platinum and "Run Alone" received a gold record. In June 2012, 360 revealed to national youth broadcaster Triple J that he was already working on his third album, describing the upcoming release as "quite a dark album".