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Director, Editor, Actor, Producer, Lotfaï adds up creative skills. Lotfaï's career started with Michael Jackson, for whom he first directed Tv commercials for the french market from 2005. The King of Pop recognized his talents and entrusted him with the direction of new promo films from 2008 to 2009. Certified editor and head of his own production company, Lotfaï continued down his path in the TV industry by becoming french #1 radio station NRJ's Art Director. He directs most the biggest Pop Superstars (Pharrell Williams, Will.i.am, Miley Cyrus, Britney Spears, Katie Perry, Shakira, etc...). Furthermore, Lotfaï produces a movies related TV show called "Le Ticket de la semaine" for TNT network. Nowadays, Lotfaï goes on the other side of the camera as an Actor and already adds up 3 main roles in short-films, shot in Paris and Los Angeles. He's now working on a feature film as a Co-Director and Actor.