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Joe Rojas Jr. is an actor and accomplished singer/songwriter from Dallas, TX. He first came to national attention July 20, 2017 on the second season of Queen Of The South (2017) on the USA Network. Joe Rojas Jr. plays the role of Epifanio Vargas' father and meets an untimely demise for being unable to meet the sicario's financial demands. A few short weeks later, Joe Rojas Jr. hilariously burst onto national television screens in a literal puff of smoke as the "Gas Genie" for the Albertson's anniversary sale . This was his first role as a principal for a national campaign. Joe Rojas Jr. chillingly portrayed the King of Cocaine, Pablo Escobar in the seventh season premier for the wildly popular series, Murder Made Me Famous (2019). Joe Rojas Jr. managed to masterfully capture and portray the complexities of Pablo Escobar, a man that could be a gentle lamb at home and a ruthless killer on the streets. Joe Rojas Jr. Co-starred next to Paola Nunez (Bad Boyz 3) and Pierce Brosnan (007) in the second season of AMC's , The Son (2018). Joe Rojas Jr. also co-starred alongside John Ortiz (Fast and the Furious) in the Netflix series MESSIAH. (2020) Joe Rojas Jr. has starred in multiple regional and national commercials for clients such as, Floor & Decor, TXU Energy, Albertson's, Texas Lotto and many more. Joe Rojas Jr. wrote, composed and performed the title track for MACHISMO, an independent film directed by Gabriel Duran that has received multiple awards and critical acclaim in film festivals across the United States. Joe Rojas Jr. is married with children and lives in Dallas, Tx.