Scott Studenberg

Born and raised in West Bloomfield, Michigan, Scott Studenberg moved to New York in 2002 to pursue a career in modeling, but it was his love for product that quickly led him to the other side of the lens. He enrolled at The Fashion Institute of Technology for Advertising & Marketing Communications while simultaneously beginning a career in casting, production, and styling. After graduating, Studenberg became an editor at W Magazine, gaining invaluable experience and exposure to the editorial world. He saw the direct relationship between press and sales, which prompted his move to the wholesale side of fashion, where he joined France's oldest couture house Lanvin. Studenberg has a natural talent for styling and merchandising which he leverages to drive consumer demand and sales. Over the past five years in his role as Sales Director he has led the women's wholesale of North & South America in strategic growth and has successfully mapped and developed the brand's distribution through key retail partnerships. Studenberg and John Targon founded Baja East in October 2013. Drawing from their years of experience in luxury sales and merchandising, Baja East has carved out a niche that they have dubbed "loose luxury." Blurring the lines between men's and womenswear, their brand takes a laidback, gender-obsolescent, and seasonless approach to everyday dressing where West Coast ease meets aggressive city cool. With an eye for what works in the luxury market, they blend lush textures like leather and cashmere with graffiti prints and beachy silhouettes. The result: a wanderlust take on luxury fashion that both men and women can wear.