Roberto Garcia

Robert Garcia AKA "Mr. Criminal" is a multi-faceted talent recognized for being an international recording artist, captivating audiences worldwide. His sound stems from the musical influences he grew up with in the 90s - oldies, funk, hip-hop and West Coast rap - while his lyrics flow with unabridged narratives that mirror his personal life experiences and struggles. An unlikely role model, "Mr. Criminal" strives to be a voice that encourages youth to succeed in life despite the obstacles they are faced with on a daily basis. Born and raised in Southern California, to a single mother raising four children, proved to be a source of inspiration for the young man forced to grow-up fast in the harsh streets of Los Angeles and the Inland Empire. Fueled by the struggle to survive in a world of violence and crime, Garcia fell victim to the system and found himself incarcerated at a very young age. It was there that he found his calling. With more than enough time on his hands, he began writing lyrics and soon thereafter, developed his talent for rapping. Following his release in 1999, Garcia honed his skills to prepare himself for his future music career. A couple years later, as fate would have it, a chance encounter with a rep from Universal Records would ultimately result in his first big break - a collaboration between the two rappers on Garcia's first recording, Criminal Mentality, released in 2003. In time, his popularity began to rise as he was given the opportunity to work with several notable artists in the rap/hip hop genre including Bone Thugs-N-Harmony, Fat Joe, Suga Free, and the late, great Nate Dogg, among others. Since launching his music career, Mr. Criminal has recorded 34 albums including chart-toppers Rise 2 Power and Criminal Mentality 2, toured internationally performing at top venues around the world, and launched his own record label - Crime Family Entertainment. A true entrepreneur at heart, Garcia wasn't satisfied with just owning his Crime Family Entertainment record label, he also set out to create his exclusive clothing line, G'd Up Apparel which he designs, manufactures and sells to fans internationally. Additionally, "Mr. Criminal's" brand has recently extended to the cannabis industry. His Crime Family Cannabis products include Mr. Criminal Dab Pen, Criminal Kush and Criminal Concentrates available online. A successful recording artist and entrepreneur, Garcia's talent, goes beyond the rap game. Discovered by director, producer, and screenwriter David Ayer (Training Day, Suicide Squad, End of Watch), Garcia was invited to join the cast of Ayer's Netflix Original, Bright, starring Will Smith and Joel Edgerton. In doing so, Garcia discovered another one of his talents - acting. Robert Garcia is a testament to the fact that despite the challenges that one faces in life, when heart and persistence combine, greatness can happen. Robert Garcia is repped by Primary Wave, Management; Nancy Chaidez & Associates, Talent Agency; The Herrera Agency, Publicity. Website: mrcriminal Facebook: TheCrimeFamily Instagram: mrcriminal Twitter: mrcriminal1 YouTube: MrCriminal