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An entertainment lawyer admitted to both the New York and the Italian Bar and formerly member of the entertainment department at the law offices of Loeb & Loeb, Pedde was appointed SVP for at Paramount Pictures International Television from 1998 to 2006 to oversee the Studio's international sales and production development in Italy, Spain and Portugal. In 2006 he segued as EVP at CBS Corporation to head CBS Studios' southern European distribution, where he remained until 2020.