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This distinctive silver-haired singer established his performing credentials as a founding member of highly successful urban R&B quartet Dru Hill, who enjoyed transatlantic hits in the late 90s with singles such as 'How Deep Is Your Love' and 'These Are The Times'. The four members of Dru Hill set up their own Dru World Order production company in 1999 in order to facilitate the recording of their own solo projects. Sisqo was the first member to branch out, releasing Unleash The Dragon the same November. The risque lead-off single, 'Thong Song', was only one of many provocative tracks on an album which dealt candidly with sex and the male psyche. The production expertise of Babyface helped forge an impressive whole out of a diverse range of styles, including up tempo dance tracks ('Got To Get It'), mid-tempo R&B ('Your Love Is Incredible') and romantic ballads (the Elton John / Tim Rice composition 'Enchantment Passing Through').