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Dave Austin a leader in mental performance who works with many of the greatest athletes, as well as Navy SEALs, Army Rangers, presidential candidates, business leaders, and more. He's been awarded the Presidential Merit Award from the Grammy's for the unique contributions he has made within the music industry and has published three bestselling books accounting for over 800,000 copies sold. His book, "Be A Beast: Unleash Your Animal Instincts for Performance Driven Results" in particular is full of acronyms that illustrate how to use natural instincts to our advantage. International speaker and bestselling author, Dave Austin has lectured at Harvard and the United Nations, as well as in Uzbekistan and Chennai, India, striving to fulfill his motto of going "where he is needed most" to inspire and motivate. His "mental performance" training methods are endorsed by the Pentagon and used by U.S. Army Rangers, Navy Seals, as well as NFL, MLB, PGA, ATP and Olympic athletes, Fortune 500 companies, executives, and entrepreneurs. Dave not only helps his clients get "in the zone" and stay there longer, but his trademark "game ready" visualizations help these elite athletes and business leaders utilize and maximize their true talents. He trains them to "think less" and have their mental toughness become their competitive edge. Dave has led an interesting life, running the gamut from real estate developer, product marketer, and corporate executive, to performance coach, speaker, and author, as well as actor, musician, and professional athlete. A chance encounter at the Carl Reiner Pro-Celebrity tennis tournament led to having legendary Lynn Stalmaster cast him in movies with Jeff Bridges, Glenn Close, Gene Hackman and Patrick Swayze. Dave is also featured in numerous TV commercials and has had a "Pick Hit" single in Billboard magazine. He has run two independent record labels and is an #1 international bestselling author.