Milton Glaser

Date of birth : 06/26/1929

Date of death : 06/26/2020

City of birth : Bronx, New York City, New York, USA

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and he created the "I 'heart' NY" design based on Wells Rich Greene's advertising campaign, where it then began the "I 'heart'" popularity across the country and world.