Ivani Ribeiro

Ivani Ribeiro, Cleide Freitas' pseudonym, began her professional life at the age of 16, at 'Rádio Educadora de São Paulo', singing folk and sambas songs, some of them of her own writing. Her shows were successful, and she experienced being a radio actress. In the early 1940s, she met her future husband, writer and award-winning announcer Dárcio Alves Ferreira, and together they transferred to 'Rádio Bandeirantes', where she would begin adapting plays, poems, and lyrics for various shows. Hired by the newly opened Tupi TV, she wrote the series 'Eternos Apaixonados' (The Eternal Lovers). Years later, in 1963, she would write her first daily telenovela, Corações em Conflito (1963), an adaptation of one of her own successful stories presented on the radio. In the late 1960s, she moved to Excelsior TV where she would stand out as the author of the 7:30 p.m. telenovela's time-slot, which led to writing another 13 consecutive popular series, including A Deusa Vencida (1965), that would launch actress Regina Duarte's career. In the next decade, she returned to Tupi TV and released the classics Secrets of Sand (1973), A Barba-Azul (1974), A Viagem (1975), and O Profeta (1977). in 1982, she debuted at Rede Globo (the second largest network in the world), where her career reached new heights. In November of that year, Final Feliz (1982) would premier, and it would be her only original script for the network. The following years, she would offer old hit stories in new versions, starting with A Gata Comeu (1985), a remake of A Barba-Azul (1974). She died in 1995, 20 days after her husband's passing, with whom she was married for 53 years.