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Srdjan Saper was born in Belgrade in 1958. During the 80s Srdjan Saper was one of the members of new wave band "VIS" Idoli and actor in one of the cult movies "Davitelj protiv davitelja". During that period Srdjan graduated Film and Television direction and started a career in advertising as creative director and TV commercials producer in agencies "Saacthi & Saatchi" and "Ogilvy and Mather" where he cooperated with Branimir Dimitrijevic Tucko and Boris Miljkovic (Bucko and Tucko). In 1995 he founded along with Branimir Dimitrijevic Tucko advertising agency "Idols and Friends". In 1997 he founded "McCann Erickson Belgrade" advertising agency. Today, Srdjan is Chairman of "I&F McCann Grupa", one of the leading marketing communications networks in Southeast Europe and Nordics, with operations in 12 countries.