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Every winged being wants to fly. It wasn't different with the filmmaker and cultural and entertainment entrepreneur, Paula Trabulsi. After directing several award-winning advertising campaigns, as well as acting as director and producer in cinema, Paula founded ASAS.BR.COM - an International Collective of Storydoers to develop original content for Culture and Entertainment. Paula is known as an international director and producer with the special ability to aggregate talents and assimilate different cultures. Her refined aesthetic sense and human touch are features in her narrative and style. Amongst her work are: Over 2,300 advertising commercials 13 short films, whereas "Déjeuner du Matin" was awarded gold at the New York Festival and is currently part of the permanent collection of the Museum of Fine Arts in Boston, the documentary "Beco das Garrafas", awarded in Branded Entertainment & Content at the Cristal Festival in Courchevel, France and "PAI, by Guga Kuerten" that reached over 37 million people since it's release in August/2015. Most recently she directed the web series "Humanity [In Me]", a series of short films based on inspirational stories stemming from the feminine values that inhabit all of us and the animation short-movie "FÉ nas Marias, to honor all Brazilian artisans. The web series "Penetras de Luxo" and the transmedia feature-film "Astro, an urban fable in magical Rio de Janeiro" which she directed and produced with the collaboration of over 200 international talents. And "Costanza&Marilu" a SofaChatShow for Youtube and Discovery H&H, considered a toast to the contemporary female universe. She was also one of the co-founders at BossaNovaFilms.